|
The rule of thumb for opening a successful
business is to get a great location and then advertise. If your
idea of commerce is e-commerce, search engine optimization is
very important. Your challenge, as a savvy online entrepreneur,
is to master search engine optimization techniques. The goal is
to get your e-commerce Web site listed in the top 10 search
engine results when someone searches for your product using
relevant keywords.
Current estimates show approximately 1
billion Web sites competing with you for your customer's
attention. Over 80 percent of Web site traffic is attributed to
good search engine listings. So if we are talking about how to
increase website traffic than we should talk about search engine
optimization first because it will dramatically increase your
website traffic
What is a search engine?
A search engine is a program that
searches for keywords in files. It's important to distinguish
between indexes and directories, both of which provide search
engine capability. The difference is in how indexes and
directories collect their information.
An index is a database of Internet
addresses generated by a program designed to search the Internet
for new and existing content. This program is typically referred
to as a spider, robot (sometimes bot), or crawler. The spider
crawls through the data on the page, collecting keywords,
phrases, and hyperlinks (and then follows those links as well)
and adds the data to the index. Currently the most popular
indexes are MSN, Google, Excite, HotBot, Lycos, WebCrawler,
Overture, and Northern Light.
|